Hemnet’s business model is based on being the go-to-place for property buyers and sellers. On our various platforms we gather the largest number of property buyers, sellers and real estate agents in one place. Our most important assets are our employees, the relationship with our partners, our platforms and our brand - together underpinning our position as Sweden’s and the world’s most popular property platform.
Hemnet in numbers
The world’s most popular property portal 1)
Of property sold in Sweden is listed on Hemnet 2)
Awareness among property buyers and sellers 3)
Is the average per capita time spent on Hemnet 4)
Strong network effects create value for the housing market
Hemnet’s success is based, among other things, on the strong network effect built into the business model. As Sweden’s largest property platform with the most traffic, the majority of home sellers choose to advertise their home on Hemnet. Conversely, the large housing supply leads to our high traffic. The large number of visitors also means that various companies and business partners, who want to reach consumers interested in real estates, want to be seen on Hemnet to expose and strengthen their brand. In that way, Hemnet becomes an obvious meeting place for the housing market, and the more people who use Hemnet - the more useful and valuable our services become.
We create value by making the Swedish housing market easily accessible to buyers, sellers and real estate agents. At Hemnet, the housing market’s various stakeholders meet in an accessible, intuitive and data-driven environment, making the process surrounding changing home smoother for all parties.
Hemnet’s products and services
Being the go-to-place for Sweden’s property market creates great opportunities for individuals who want to sell their home as well as for our B2B partners that want to grow their business and brand.
Products and services for home sellers (B2C)
The majority of people interested in housing and of potential home buyers in Sweden visit Hemnet frequently. This makes us the natural place to be visible on if you want to get maximum exposure of your home to interested home buyers. To list on Hemnet, home sellers must go through a registered real estate agent. However, it is the home seller who chooses the advertising package and pays for the listing. The fact that all listings on Hemnet goes through a professional real estate agent is an important factor behind the high quality of the content on the platform.
Home sellers can choose between three different marketing packages when listing their home on Hemnet. The choice of package is made by the seller, together with his or her real estate agent, depending on how much exposure he or she wants to invest in. The bigger the package, the better the visibility of the listing.
Additional services for home sellers
In addition to Hemnet’s various marketing packages, we also offer additional services that can be purchased after publication and enable extra exposure for the home listing.
Raketen increases the chances of getting more visitors to the ad on Hemnet as well as to the home viewing. With Raketen, the listing is displayed for a limited period of time at the top of the results list in matching searches, at the same time as beeing simultaneously displayed in the ordinary search results.
Renew your ad (Förnya annons)
Sometimes it can take a little longer than expected to sell a home. In that case, the real estate agent can, in consultation with the home seller, choose to renew the listing on Hemnet. This resets all listing statistics and the home seller gets the opportunity to reach new interested parties.
Products and services for real estate agents and other partners
Hemnet works closely with all major actors in the housing industry, such as real estate agents, property developers, banks, insurance companies and other advertisers. We offer a range of different services and products allowing our partners to market their brand and their services on Sweden’s largest property platform and at the same time reach consumers interested in housing.
Products for real estate agents
Hemnet Business is a subscription service that enables real estate agents to market their brand and analyse their performance. For those real estate agents whose offices have a Hemnet Business-subscription, the logo of the real estate agent firm is displayed on each listing in Hemnet’s results list.
In addition to increased brand exposure, Hemnet Business provides real estate agents with analytic tools (Andelsstatistiken) and additional valuable features developed to increase interest and improve the visual experience for potential buyers. For example, real estate agents get access to the online viewing service Hemnet Live and other video functionality that further enhances the content of the listing.
Mäklartipset is a marketing product that is placed at the top of the results list – one of the best advertising spaces on Hemnet. Mäklartipset gives not only the listing but also the real estate agency exposure of its logo within a specific geographical area. This results in a large number of extra and relevant visits to the home listing as well as in marketing of the real estate agent’s brand.
Products for property developers
Property developers are one of Hemnet’s largest advertisers. To meet their need to advertise new construction housing, we offer a customized advertising solution. A project advertisement appears just like a regular ad in the results list but contains, unlike Hemnet’s other ads, more homes in the same ad. The advertisement is administered and paid for by the property developer or the real estate agent responsible for the project.
Products for banks
Banking services, and especially mortgages, are closely linked to housing transactions. That is why Hemnet's cooperation with the banking sector is important for both our visitors and the banks. The Bank calculator is an integrated advertising solution on Hemnet’s property pages. In the calculator, potential buyers can calculate the figures for their housing with the help of the banks’ own offers. It not only creates value for the banks, whose brand is exposed in a relevant context, but also for Hemnet’s visitors who gain important information and knowledge.
Display and other products (for all B2B target groups)
Hemnet’s high-volume traffic and affluent target group make us one of the country’s strongest brands and thus an effective advertising platform. Hemnet offers a completely unique advertising environment for content-close advertisers to be seen through a number of different relevant ad formats for real estate agents, property developers, banks and other players who want to reach millions of visitors interested in housing. Hemnet’s display business is often combined with our other B2B products for the highest possible visability.
1) By visits per ‘000 population from AIM group Marketplace Report - Dec 2020
2) Based on company’s data and information from SCB
3) NEPA Dec 2020
4) Based on the company's 2020 traffic data and SCB statistics, excl. people below 14 years old
* In terms of traffic, brand awareness and preference among buyers and sellers. Source: Similarweb, Nepa.
** Data from Hemnet and SCB (2019)