Skip to main contentSkip to navigationSkip to search

Group Executive Management

Cecilia Beck-Friis

Chief Executive Officer since 2017

Born: 1973

Experience: Over 20 years of experience in leading positions within the media industry. Former Deputy CEO at TV4 and Chief Digital Officer at Bonnier Broadcasting. Board member of Funda and former board member of, among others, Paradox Interactive, Acando, and Net Insight.

Education: Executive Management Program, SSE Executive Education, Entertainment Marketing, and Strategic Marketing at NYU’s School of Professional Studies, USA, as well as a diploma education from Berghs School of Communication.

Anders Örnulf

Chief Financial Officer since May 2023

Born: 1976

Experience: Many years of extensive experience in finance, including various management and leadership positions at Preem, Svenska Spel, ICA and Unilever and most recently as Group CFO at SkiStar.

Education: MSc in Economics from Stockholm University.

Lisa Farrar

Chief Operating Officer since November 2023

Born: 1980

Experience: Many years of experience from senior positions with responsibility for product development, marketing, strategy, digital transformation and customer experience. Most recently in the role of CMO/CXO for IVC Evidensia. Before that she was CDO at Strawberry, Managing Director at Groupon and Managing Director at Orbitz.

Education: Bachelor of Business Administration, Westminster University 

Jessica Sjöberg

Chief Communication and Brand Officer since 2022

Chief Communication and People Officer between 2019-2022.


Experience: Long experience in senior positions within PR and communications, most recently as Vice President Corporate Communications at MTG/ Nordic Entertainment Group. Prior to that she has held positions as, among other things, Director of Information at Com Hem and Director of Communications at TDC Sverige.

Education: Media and Communications Studies, and Political Science, Stockholm University.

Peter Frey

Chief Technology Officer since 2022

Born: 1973

Experience: Chief Technology Officer at Hemnet. Prior to that served as CTO in Genius Sports, CTO & CPO in Betsson Group and in the media industry (Expressen, Aftonbladet, Bonnier News).

Education: Data- and Computer Science, Department of Computer and System Sciences (DSV) at Stockholm University.

Anna Kempe

Chief People and Culture Officer since 2022

Born: 1977

Experience: 20 years of HR experience within tech, retail and FMCG. Previously Talent Management Consultant (self-employed) working for Schibsted and Blocket amongst other clients. Prior to that Business Area Manager within Wise Group and Senior HR Manager at Circle K.

Education: Bachelor of Social Science (PAO) from Stockholm University.

Holdings with senior executives