Group Executive Management
Jonas Gustafsson
Chief Executive Officer since 2025
Born: 1982
Experience: More than 15 years of leadership experience in the global media and management consulting industries. Most recently CEO of the leading Nordic TV operator Allente Group. Previously held senior positions at MTG (later Nordic Entertainment Group and Viaplay Group), including CEO of Viasat and Country Manager Sweden for Nordic Entertainment Group. Prior to that, extensive experience from the globally leading management consulting firm Bain & Company.
Education: KTH Royal Institute of Technology, Industrial Engineering and Management, Master of Science

Peter Messner
Chief Financial Officer since 2026
Born: 1976
Experience: Many years of experience as CFO and leader within listed tech and growth companies. Most recently served as Group CFO at Storytel, prior to that held the equivalent role at Catena Media, and has an extensive background in senior finance roles within Modern Times Group (MTG), including as CFO for MTGx.
Education: PhD in Social and Economic Sciences from the University of Vienna, and a Master’s degree in Economics and Computer Science from the Vienna University of Technology.

Lisa Farrar
Chief Operating Officer since 2023
Born: 1980
Experience: Many years of experience from senior positions with responsibility for product development, marketing, strategy, digital transformation and customer experience. Most recently in the role of CMO/CXO for IVC Evidensia. Before that she was CDO at Strawberry, Managing Director at Groupon and Managing Director at Orbitz.
Education: Bachelor of Business Administration, Westminster University

Jessica Sjöberg
Chief Communications Officer since 2019
Born: 1977
Experience: Long experience in senior positions within PR and communications, most recently as Vice President Corporate Communications at MTG/ Nordic Entertainment Group. Prior to that she has held positions as, among other things, Director of Information at Com Hem and Director of Communications at TDC Sverige.
Education: Media and Communications Studies, and Political Science, Stockholm University.
Hanna Lindqvist
Chief Technology Officer since 2025
Birth: 1974
Experience: More than 20 years of experience in senior positions within tech and product. Most recently as EVP Technology at Schibsted Marketplaces. Previously held roles such as CTO at Blocket, CPTO at iZettle/Paypal, and similar positions in product and tech at Svenska Spel, Teracom, Boxer, and Telia.
Education: Master’s degree in International Economics, Linköping University, Bachelor of Arts in Business Administration, University of Greenwich.

Marcus Hartwall
Chief Commercial Officer since 2026
Born: 1980
Experience: More than 15 years of senior executive leadership experience across digital marketplaces in Europe. Most recently as General Manager of Daft.ie, Ireland’s leading property portal. Previously held roles as Managing Director of Houzz UK, Head of Europe at Casper and Senior Vice President, International Markets, at Domestika.
Education: Master’s degree in Finance and Bachelor’s degree in International Economics, Lund University.

Sabina Klint
Chief People and Culture Officer since 2026
Born: 1971
Experience: Many years of experience from senior positions with primary responsibility for Human Resources and leadership and organizational development across several different industries. Most recently in the role of Chief People Officer at Funnel. Previously held senior HR roles at Electrolux, Klarna, GE Healthcare, Oriflame, and Ericsson.
Education: BSc Human Resources, Stockholm University