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Group Executive Management

Cecilia Beck-Friis

Chief Executive Officer of Hemnet since 2017

Born: 1973

Experience: Twenty years experience in senior positions within media. Previously Vice President at TV4 as well as Chief Digital Officer at Bonnier Broadcasting. Board member of Paradox Interactive.

Education: Executive Management Program, SSE Executive Education, Sverige, studier i Entertainment Marketing and strategic marketing at NYU’s School of Professional Studies, USA, and diploma in production management from Berghs School of Communication, Sweden

Jens Melin

Interim Chief Financial Officer of Hemnet from August 2022

Born: 1985

Experience: Head of Group Accounting & Control at Hemnet. Prior to that served as Authorised Public Accountant at PwC, Group Financial Controller at Autoliv and Head of Group Accounting at Touristry Group.

Education: MSc in Business and Economics from Linköping University.

Francesca Cortesi

Chief Product Officer since 2020

Interim Chief Product Officer during September 2019-June 2020, Product Manager App during March 2019-September 2019.

Born: 1983

Experience: Several years of experience in agile product development and helping companies build successful product organizations. Former Head of Engagement and Retention at Stardoll.

Education: Master in Communication and Media Studies and Bachelor of Arts in Communication, Università degli studi di Milano.

Jessica Sjöberg

Chief Communication and Brand Officer since 2022

Chief Communication and People Officer between 2019-2022.


Experience: Long experience in senior positions within PR and communications, most recently as Vice President Corporate Communications at MTG/ Nordic Entertainment Group. Prior to that she has held positions as, among other things, Director of Information at Com Hem and Director of Communications at TDC Sverige.

Education: Media and Communications Studies, and Political Science, Stockholm University.

Peter Frey

Chief Technology Officer of Hemnet since 2022

Born: 1973

Experience: Chief Technology Officer at Hemnet. Prior to that served as CTO in Genius Sports, CTO & CPO in Betsson Group and in the media industry (Expressen, Aftonbladet, Bonnier News).

Education: Data- and Computer Science, Department of Computer and System Sciences (DSV) at Stockholms University

Pierre Bergström

Chief Sales Officer of Hemnet since 2017

Born: 1972

Experience: Twenty years experience in senior positions within sales. Previously Sales Director at Svenska Dagbladet and senior positions within the Manpower Group.

Education: Master’s degree in Economics from Mid Sweden University.

Sarah Wu

Chief Commercial Officer of Hemnet since 2021

Interim Chief Commercial Officer during September 2020-February 2021, Head of Business Development and BI during March-September 2020.

Born: 1985

Experience: Commercial Director at KRY, Business Area Manager at Blocket. Previously worked with strategy at Schibsted and as a management consultant at Capgemini Invent.

Education: Master of Science in Molecular Biotechnology and holds a Bachelor of Business Administration.

Anna Kempe

Chief People and Culture Officer of Hemnet since 2022

Born: 1977

Experience:20 years of HR experience within tech, retail and FMCG. Previously Talent Management Consultant (self-employed) working for Schibsted and Blocket amongst other clients. Prior to that Business Area Manager within Wise Group and Senior HR Manager at Circle K.

Education:Bachelor of Social Science (PAO) from Stockholm University.

Holdings with senior executives