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Our strategy

Hemnet’s growth strategy is based on our vision to be the key to your property journey, which for us means becoming the destination for all things related to homes. Our strategy provides the framework for how we will achieve our financial and strategic goals. It is based on three pillars focused on our key customer groups:


Engage – Increase engagement and strengthen loyalty across the property journey

Hemnet is the top player in matching property buyers and sellers in Sweden, with a strong brand, large audience, and high consumer preference. Our strong partnership with real estate agents allows us to bring the Swedish housing market together in one reliable and trusted place, contributing to a convenient, seamless, and efficient experience when selling or buying a home - or when just researching the market.

We are committed to developing functionalities that contribute to mobility on the market at the same time as creating engagement and long-lasting relationships with consumers. By providing consumers with relevant features, information, and more reasons to spend more time on Hemnet, we also create more value for our business partners.

Home sellers

Grow – Maximise seller revenues through a balance of product, packaging and price

As the largest property portal in the country, Hemnet offers the best possible conditions to anyone listing their home for sale to reach the maximum number of prospective buyers. To help home sellers get the most out of their property sale, Hemnet has developed a range of value-added products. Depending on the seller’s needs, these products help maximise the visibility of the property listing to Hemnet’s large audience. We continue to see a growing number of sellers that choose to invest in our value-added services as we continue to improve and develop these products while working with packaging and pricing.

Real estate agents and other business partners

Transform - Broaden our B2B-portfolio

Over the years, Hemnet has developed a close relationship with our business partners through a broad product portfolio to real estate agents, property developers, and other advertisers. We intend to deepen our relationships even further by helping our partners throughout the customer acquisition process in better ways than what can be achieved through products available on the market today. An example is the product ”Sold by Us” which allows real estate agents to market themselves through previously sold properties in a way that no other market player can match in terms of relevance and visibility. As property developers and agents today spend a relatively small share of their marketing budgets on Hemnet, we see a potential in further capitalising on our strong audience reach and market position and helping our customers in even better ways than today.

Read more about our offers to our different target groups under Our products and services.