Our products and services
Our commercial offering to create value for our customers
Being the go-to-place for Sweden’s property market creates great opportunities for individuals who want to sell their home as well as for our B2B partners that want to grow their business and brand.
Products and services for home sellers (B2C)
On average, 1.8 million people visit Hemnet every week, and this is where homebuyers search for their next home. That makes us the obvious place to be seen if you want maximum exposure for your property to interested buyers.
To advertise on Hemnet, a home seller must always go through a registered real estate agent. However, it is the seller who chooses the listing package and pays for the listing. The fact that all property listings on Hemnet go through a professional real estate agent is an important reason why listings on the platform maintain such high quality.
Hemnet offers three listing packages, Bas, Premium and Max, as well as simpler free options. A paid listing package gives sellers greater visibility, more opportunities to reach buyers and better conditions for a successful sale.
Additional services for home sellers
In addition to Hemnet’s various marketing packages, we also offer additional services that can be purchased after publication and enable extra exposure for the home listing.
Raketen: increases the chances of attracting more visitors to the listing on Hemnet and to the viewing. With Raketen, the property is displayed at the top of the results list for a limited period of time in searches that match the listing. The listing also continues to appear in its regular position in the search results.
Renew listing (Förnya annons): sometimes it takes a little longer than expected to sell a property. In that case, the real estate agent, in consultation with the seller, can choose to renew the listing on Hemnet. This resets all statistics for the listing and gives the seller the opportunity to reach new prospective buyers.
Read more about our products and services for home sellers (in Swedish).
Products and services for real estate agents and other partners
Hemnet works closely with all the major players in the housing sector, such as real estate agents, property developers, banks, insurance companies and other advertisers. We offer a range of services and products through which our partners can market their brand and services on Sweden’s largest property platform, and thereby reach consumers who are interested in housing.
Products for real estate agents
Sålt av oss (Sold by us): showcases the agency’s sales directly in the results list on Hemnet, the obvious place in Sweden for anyone looking for a new home. Previous sales are matched against the visitor’s preferences, so that each visitor gets a unique and relevant experience.
Hemnet Business: a subscription service that enables real estate agents to market their brand and analyse their performance. Agents whose office has a Hemnet Business subscription have their logo displayed on every property listing in Hemnet’s results list.
In addition to increased brand exposure, Hemnet Business provides agents with analytics tools (Hemnet Insights) and further valuable features designed to increase interest and improve the visual experience for potential buyers.
Mäklartipset: a marketing product placed at the top of the results list, one of the most valuable advertising spaces on Hemnet. Mäklartipset gives exposure not only to the listing but also to the agent’s logo within a specific geographic area. This generates a large number of additional, relevant visits to the listing as well as marketing for the agent’s brand.
Be more visible for sellers: a product that allows agencies with a Hemnet Business subscription to stand out to visitors looking for an agent to sell with. All agents who have sold properties for the office are displayed with name and photo on all their sold-price cards, which appear on the sold-price pages as well as in several other places on Hemnet. Likewise, all agents who have the office as their primary office are shown with an extra-large contact card on the agent page. The purpose of the product is to increase the agent’s visibility and opportunities to generate more client leads.
Products for property developers
Project advertisement: property developers are among Hemnet’s largest advertisers. To meet their need to advertise new-build developments, Hemnet offers a tailored listing solution. A Projektannons appears just like a regular listing in the results list but, unlike Hemnet’s other listings, contains multiple homes in the same listing. The listing is managed and paid for by the property developer or by the real estate agent responsible for the project.
Products for banks
Bank calculator: banking services, and mortgages in particular, are closely linked to property transactions. Hemnet’s partnership with the banking sector is therefore important both for our visitors and for the banks. Bankkalkylen is an integrated advertising solution on Hemnet’s property pages. In the calculator, prospective buyers can estimate their housing costs using the banks’ own offers. This creates value not only for the banks, whose brands are exposed in a relevant context, but also for Hemnet’s visitors, who gain important information and knowledge.
Display and other products (for all B2B target groups)
Hemnet’s high traffic and audience with strong purchasing power make us one of the country’s strongest brands and therefore an effective advertising platform. Hemnet offers a range of relevant ad formats to real estate agents, property developers, banks and other players who want to reach millions of visitors with an interest in the home. Hemnet’s display business is often combined with our other B2B products for maximum visibility.