More Eyes on the Listing – Hemnet Launches New Campaign on the Importance of Reach

Selling a home is often the biggest financial transaction of a lifetime, and the goal for most sellers is simple: to reach as many relevant buyers as possible. Hemnet's new campaign concretizes the value of being visible on Sweden's most visited property marketplace by showing how high visibility increases the chances of a great final result.

The campaign's message is clear: more eyes on the listing increase the likelihood of more visitors at the viewing, which in turn increases the chances of more bidders and, ultimately, a higher final price.

"With this campaign, we want to make our reach understandable and relevant to everyone considering selling. By highlighting the 40 million visits we receive every month, we are reminding people that Hemnet is the obvious place to maximize the chances of a truly successful home sale," says Mattias Bogren, Marketing Director at Hemnet.

Strategic Focus on Metropolitan Regions
The campaign will be highly visible from week 12 to 18. A significant portion of the media investment is targeted toward Stockholm, Gothenburg, and Malmö to meet market demands in these high-growth regions.

Through a broad media mix including video, out-of-home (OOH) advertising, social media, digital advertising, as well as audio and podcasts, Hemnet ensures maximum reach and presence where sellers and buyers are active.

"For a seller, it's about not missing any opportunities. Choosing the marketplace with the largest audience is the most effective way to increase the probability of competition for your home, thereby improving the chances of the best possible final price," Mattias Bogren continues.

About the Campaign

• Theme: More Eyes on Your Listing / Sweden's most visited property marketplace.
• Period: Weeks 12–18.
• Channels: Video, outdoor advertising, social media, digital advertising, audio, and podcasts.
• Goal: Increase supply and strengthen brand preference and awareness of Hemnet's reach.
• Agencies: Nord DDB (Creative), Hearts & Science (Media).

For more information, please contact:
Press enquiries
Staffan Tell, Head of PR
M: +46 733 67 66 85
E: [email protected]

About Hemnet
Hemnet operates the leading property platform in Sweden. The company emerged as an industry initiative in 1998 and has since transformed into a "win-win" value proposition for the housing market. By offering a unique combination of relevant products, insights and inspiration, Hemnet has built lasting relationships with buyers, sellers, and agents for more than 25 years. Hemnet shares a mutual passion for homes with its stakeholders and is driven by being an independent go-to-place for people to turn to for the various housing needs that arise through life. This is mirrored in the company’s vision to be the key to your property journey, supplying products and services to improve efficiency, transparency and mobility on the housing market. Hemnet is listed on Nasdaq Stockholm (‘HEM’). 

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