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Hemnet once again ranked as one of the top brands in Sweden

30 September 2021

 | Non regulatory

In YouGov’s annual survey of the Swedish media industry, Hemnet was ranked 4th for reputation as an employer and 5th for strongest brand.

YouGov continuously ranks Sweden’s strongest brands using data from a syndicated brand tracker. In YouGovs brand survey for September 2021 Hemnet moves up both in terms of image (one place) and in terms of Hemnet’s reputation as an employer (two places) compared to last year.

- Over several years we have worked hard to develop Hemnet as a company and we see Yougov’s brand ranking as a validation that these efforts have produced results. Hemnet is in a growth phase where we have a significant need to recruit, and it is therefore especially exciting that we are number four on the list of brands in the media industry that Swedes’ would be proud to work for, says Cecilia Beck-Friis, CEO of Hemnet.


Yougov BrandIndex top-10 Media

Rank Brand
1 Spotify
2 Netflix
3 Google
4 Youtube
5 Hemnet
6 Sveriges Television
7 Sveriges Radio
8 Blocket
9 Tradera
10 Pricerunner

Yougov BrandIndex top-10 Reputation as employer within Media

Rank Brand
1 Spotify
2 Netflix
3 Google
4 Hemnet
5 Sveriges Television
6 Sveriges Radio
7 Youtube
8 HBO Nordic
9 Tradera
10 Disney+

The survey was carried out by the opinion and market research company YouGov. The survey was carried out from June 1st to August 31st 2021 through online interviews with women and men aged 18 and older in Sweden. The selection is representative for gender, age and region.

For more info on YouGovs methodology please visit



Notes to editors

Press enquiries

Staffan Tell, Head of PR

M: +46 733 67 66 85

E: [email protected]


About Hemnet

Hemnet operates the leading property platform in Sweden. The company emerged as an industry initiative in 1998 and has since transformed into a "win-win" value proposition for the housing market. By offering a unique combination of relevant products, insights and inspiration, Hemnet has built lasting relationships with buyers, sellers, and agents for more than 20 years. Hemnet shares a mutual passion for homes with its stakeholders and is driven by being an independent go-to-place for people to turn to for the various housing needs that arise through life. This is mirrored in the Company’s vision to be the key to your property journey, supplying products and services to improve efficiency, transparency and mobility on the housing market. Hemnet’s is listed on Nasdaq Stockholm (‘HEM’).

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